What we do

Three units. One team. Your entire online business.

Most brands stitch this together from four vendors. We run all three under one roof — the product team talks to the media team, and the media data feeds the next product. You brief once.

BU 1

E-Commerce

We run your online sales channels as one operation — marketplaces and your own brand.com.

Marketplace operations

  • Store setup, listing optimization, and content localization
  • Pricing, promotion, and campaign calendar management
  • Platform campaign participation (9.9, 11.11, brand days)
  • Shopee / Lazada / TikTok Shop — managed as one P&L, not three silos

brand.com — your own store

  • Build: Shopify / WooCommerce storefront design and development
  • Connect: payment gateways, Thai logistics, marketplace inventory sync
  • Convert: CRO — product pages, checkout flow, A/B testing
  • Run: merchandising, promotions, and content updates as an ongoing operation
  • Own your data: first-party customer data you can remarket to

Operations backbone

  • Inventory sync across all channels
  • Order-to-fulfilment coordination
  • Customer service and after-sales workflow
  • Weekly performance reporting against agreed targets
Best for
Brands entering ThailandBrands stretched thin across too many channelsBrands who want to stop renting their customers from marketplaces
Proof
brand.com case — pending
BU 2

Marketing

Demand generation that ties back to revenue, not impressions.

Performance media

  • Paid media planning and buying: Meta, Google, TikTok
  • Marketplace ads (Shopee / Lazada in-platform)
  • Attribution and ROAS reporting — tied to the same P&L as the E-Commerce unit

Creative production

  • Product photography and video
  • Short-form video for TikTok / Reels
  • Key visuals, campaign assets, and listing content

Brand & community

  • KOL and affiliate program management
  • Social media management
  • CRM, LINE OA, and retention campaigns
Best for
Brands with distribution in place but flat sell-throughBrands paying an agency for media and a second one for creative
Proof
Campaign case + ROAS — pending
BU 3

Product Design

We don't just sell the product. We can make it.

What we handle

  • Product development from concept to production-ready spec
  • Sustainable materials sourcing and supplier management — the Daybreak model
  • Category extension for existing brands (e.g. Pan: football → running, badminton)
  • Packaging and unboxing design
  • Design informed by real channel data — we know what sells because we sell it
Best for
Brands wanting to extend into a new categoryBrands building a sustainable lineBrands whose product decisions are disconnected from what the sales data says
Proof
Daybreak — figures pending
The loop

Product Design → E-Commerce → Marketing → (channel data feeds back)

We design the product, list it, sell it, and read the data — then design the next one. When one partner owns the whole loop, the loop actually closes.

How we work

Four steps, no long onboarding

01

Fit call

30 min

We tell you honestly if we're the right partner.

02

Assessment

2 weeks

Channel audit, opportunity sizing, and target setting.

03

Pilot

1 quarter

One channel or one product line, with agreed KPIs.

04

Scale

Ongoing

Expand channels once the unit economics work.

Not sure which unit you need? Start with a fit call.